fair-trade agreement

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fair-trade agreement

A fair-trade agreement ensures the product is sold at a set price.

Definition
  1. Noun:
    • A commercial agreement between a manufacturer and its retailers: A "fair-trade agreement" is a specific type of contract where the manufacturer of a branded product and its retail sellers agree that the product will be sold at or above a minimum price set by the manufacturer.
Usage
  • This term is used in the context of commerce, retail, and antitrust law. It specifically refers to a now-illegal practice of price maintenance. The usage is formal and historical.
  • Example:
Advanced Usage
  • The term is often discussed in legal and economic contexts concerning competition policy. Such agreements were designed to protect brand image and small retailers from price-cutting by large chains but were ultimately deemed anti-competitive.
  • Example:
Variants and Related Words
  • Fair-trade (adjective, distinct meaning): Refers to an international social movement and labeling system that ensures producers in developing countries get a fair price for their goods (e.g., fair-trade coffee).
  • Resale price maintenance: A more general legal term for the practice of a supplier controlling the resale price of its product, which encompasses what was historically called a fair-trade agreement.
Synonyms
  • Resale price maintenance agreement: A direct synonym describing the same practice.
  • Vertical price-fixing agreement: A more technical legal synonym emphasizing the anti-competitive nature of the agreement between different levels of the supply chain (manufacturer and retailer).
Related Phrases
  • To enforce a fair-trade agreement: The action taken by a manufacturer to ensure retailers comply with the set price.
    • Example: The manufacturer stopped supplying stores that refused to follow the fair-trade agreement.
  • To be bound by a fair-trade agreement: Describes the obligation of the retailer.
    • Example: As a licensed dealer, they were bound by a fair-trade agreement not to discount the products.
fair-trade agreement

A fair-trade agreement ensures the product is sold at a set price.

Noun
  1. an agreement (illegal in the United States) between the manufacturer of a trademarked item of merchandise and its retail distributors to sell the item at a price at or above the price set by the manufacturer